Evaluation Task 3 - What have you learnt from your audience feedback?

In the video above it shows the feedback from our class about the trailer of ‘The Unwelcome’ that we made. This was good as the people in are class are around the same age as our target audience. We have learnt quite a lot from their feedback, here is the information that we gained:

The Conventions of horror teaser trailers that we used:

• The horror genre is clear

• Some of the trailer isn’t clear what the storyline is which makes audiences want to watch it to find out more

• Fast paced cuts which makes it daunting and scary

• The music sounds childish because of the lullaby. This gives the idea of uncertainty because of a quite happy memory of childhood paired with the genre of horror

 Strengths:

• Really short clips put together which makes the audience concentrate on what’s going on which keepings their mind going
• The music is very creepy
• The change of location makes the audience not sure of where they are due to the fast cutting
• Short clips keep the audience engaged with the trailer
• The use of high angle and low angle is really good because it made you see how the character was feeling and gave the audience more of an idea what the storyline was about
• The costumes and the use of masks as they are very scary and keep the villains identity hidden. This is frightening as the victim nor the audience know who the villain is
• Appeals to the target audience
• Use of a new original idea of the camera reflected in the mirror which appeals to a young audience 

Improvement:

 

• The font looked like something that the audience would be used to and was too simple and didn’t convey the genre enough

We didn’t get many improvements about our film which shows that they like it and appealed to the right target audience. The one improvement that we received was about the font. We felt that we didn’t agree with this point as one of the audience members said that they didn’t think that it was very good that the writing was simple and something that the audience would be used to. However the reason that we made it like this was because firstly we did not want to detract from the shots that were being shown very close and wanted the statements to be easy to read. Another reason was that we wanted to create to contrasting emotions for the audience members as we tried to put them in their comfort zone by seeing the normal writing and then as they read it they can feel quite perturbed by the scary and strange statements. Also the white against the black could make the audience think that something could jump out at them from the darkness and when continuing onto the next shot it is entirely unclear as to what could be waiting.

As we received hardly any improvements from our audience in class we decided to put it on social networking site to increase our amount of feedback.

From putting our film on the social networking site Twitter, we have gained many comments from unbiased people as we didn't know the audience who were giving us feedback however later on we the put it on Facebook. This may not be such a reliable source as we know the audience so the opinions are bias.