The Ring Trailer

Credits/ intertitles

The title of the film ' The Ring' is shown at the end of the trailer. This may be because it makes the audience watch the trailer right to the end so they can see what it is called, also it causes the audience to remember the names of the film as it stays in their mind. The writing of the title is in childish script which makes it seem creepy and unnerving for the audience as it suggests that a child is involved in the scary story.

Genre

The genre of the film is horror as it demonstrates all of the cliches shown in most horror films. These cliches include scary little girls, phone calls from the dead and the main characters boyfriend who typically doesn't believe what she is saying. It also includes scary music to create an ominous atmosphere.

Dialogue

A young girl at the beginning of the trailer saying 'You will die in seven days'. This would be quite disturbing and frightening to the audience and make them want to see more of the trailer and the film to film out more.
A cliche of horror films is the strange phone calls from unknown callers. This is demonstrated in 'The Ring' when a small boy rings Rachel. The character seems very scared and unsure of what is happening which causes the audience to question who it might be and what they are doing.

Music

The music in this trailer builds up as does the pace to make the audienc tense and on edge at the end. The music is dramatic and slow at the beginning of the trailer and is laso pared with fuzz in the background. At the end the fuzz slowly fades away and the loud and fast paced music starts to play.  

Narrative

The opening of this trailer begins with two teenage girls telling ghost stories to each other whilst the weather outside is dark and gloomy. This makes the rest of the film seem more forbidding and causes the audience to feel threatened. The audience don’t know what is happening in the film until the end which means they are questioning every event that occurs. The main story line focuses on a mysterious videotape which shows a strange and unusually clip. The main character watches the tape and then receives a phone all in which a girls voice says that anyone who watches it will die in seven days.  

Pace

The beginning and end of the trailer is very fast paced, showing short shots of all the characters, although in the middle of the trailer the shots are very long to explain the story and introduce the audience to the main character in depth. This shows the audience that it is a scary film and makes them want to find out more.   
At the end of the trailer the shots are very fast, almost so the audience can't make them out or understand what they are of. This is scary for the audience as they are being shown images which they don't recognise. 

Shot types/ camera angles

The first few shots at the beginning of the trailer is a close up of two girls faces looking scared and unsure of what is happening. This causes the audience to feel for this young girls and worry about what might happen to them.
When Rachel gets a strange phone call the camera slowly zooms in on her face making the shot very close up. This means that the audience are focused purely on the characters face which means they can see the distress and anxiety that the character is feeling.

Target audience

 

The target audience of this film is young adults as they can relate to the main characters who are being threatened and experiencing scary events. This will cause the audience to feel more involved in the film as they are putting themselves in a scary and awkward position.    

Unique selling point

The unique selling point of this film is that it is not the standard horror film. This is because there is some kind of mystery and puzzle for the audience to figure out as the boy is giving signs to the audience of what has happened.
Another unique selling point of this film is that not many people die which is unsual for a horror film which emans that the audience are frightnened when someone does as they were not expecting it.