Audience Profile: The Grudge

The audience profile shows that the most common audience age is between 15-34. This age group makes up 41% of viewers, with a percentage of 35% for 25-34 year olds. This suggests that the majority of the audience of 'The Grudge' is comprised of young adults.  This could be due to the fact that it could be considered that the film has more aspects which appeal to a younger audience, such as the horror element, which is famously enjoyed by teenagers in many films.

The percentage of male and female audience members demonstrates that the gender mix is quite balanced, 56% being male, and 44% female. This shows that this genre is not gender specific and can be appreciated by all.