Questionnaire (Horror trailer market research)

Questionnaire

(Horror trailer market research)

Please circle relevantly.

What is your gender?

1.   Female    11111

2.   Male        11111

How old are you?

1.   15-24       111111111

2.   25-34       1

3.   35-44

4.   45+

How many times do you watch a horror trailer a month?

1.   0       11

2.   1-5    111111

3.   6-10   11

4.   11-15

What scene aspects of a trailer do you find vital when viewing?

1.   Fast paced scenes    1111

2.   Quiet, tension building scenes  11

3.   Dark, mysterious scenes  1111

4.   Normal average paced scenes with a twist 

What is your favourite type of trailer?

1.   Horror   1111

2.   Romance 11

3.   Comedy 111

4.   Action  1

What appearance of the villain affects you the most?

1.   Face in full show 1

2.   Masks on the face  1111

3.   Burns on the face  11

4.   Face in full shadow 111

What would you say is your favourite horror genre?

1.   Slasher  111

2.   Supernatural  11

3.   Torture

4.   Real Life  11111

What is your favourite horror trailer?

………………………………………………….  

Paranormal Activity   111

Cabin in The Woods  1 

Saw  1

Scream 3  1

The Grudge  1

The Strangers  111

Do you enjoy watching the trailers before a film at the cinema?

1.   Yes  11111

2.   No   11111 

Do you think music plays an important part in a horror trailer?

1.   Yes 1111111111

2.   No

Do horror trailers affect you?

1.   Yes  1111111111

2.   No